Fords gin was made for mixing. The gin was created to be the one gin that bartenders reached for when mixing any number of gin cocktails. I will say after having it in quite a few of them, they aren't wrong. It has a nice ABV to hold up in nearly any cocktail you throw at it. As for drinking it neat, well I'm not sure it's as worthy, but it's still decent. On the nose I notice the juniper, but it's not overpowering. The palate has a nice balance of juniper and citrus, primarily orange peel. The spice hits you after a couple of seconds and it's a pretty pleasing sip overall. The finish is a touch short though and a little hot, but not terribly so. For a gin that is pretty affordable and does very well in cocktails (it makes an excellent negroni and martini), it's hard to complain about this gin. I still like the heavy hitters like Tanqueray, Tanqueray No 10, Beefeater, Beefeater 24, Sipsmith and Plymouth better, but it's pretty close all things considered. I may even concede it's better neat then a couple of those, but either way it's a solid gin that is well worth having on your shelf if you are into making cocktails.