I tried it first neat, it was quite potent, the alcohol bite felt similar to a barrel strength and over powered the flavor for me. Once the bite died down the flavor was pleasant, somewhat sweet and dense. I added a single cube and let it sit until about half dissolved and was happy with the result, the bite was less impacting and the flavors came out. I feel it’s sweet and complex. I’m not great at picking flavors but the one cube left plenty of flavor to ponder as I sipped the last of the glass. I would buy a bottle of this.