Juniper forward om the nose. I do get a sense of other botanicals, but nothing coming out in just the scent for me. But the first sip changes that immediately. I get the tea, I get citrus--lemon and orange peel. The alcohol remains in the background. Adding water subdues the juniper and citrus bringing the black tea forward. Ice evens it all out and it sings with some tonic. I can see why people get really excited about this gin. I look forward to playing with it in a variety of cocktails.