Worth all the hype! For me, it's the best value on the market if you can find at MSRP. Nose: sweet caramel. oak wood spice. honey. Luxardo cherry. Palate: Bold. Love the oily mouthfeel. Dark syrupy sweetness with hints of oak. It's richer and thicker than most bourbons at this price range. Dark fruit like maybe cherry? There is definitely some heat but its certainly not harsh. Most of rich flavor is gone with a hot finish.