I almost didn't try this whiskey because I think most celebrity whiskeys end up just being a gimmick. That being said, I read some reviews and background on creating this whiskey, so I gave it a shot. I was pleasantly surprised and ended up really liking it. It is not the best one I have ever tasted, but it is pretty easy to drink. Nose - Initially when I poured it all I could smell was a strong acetone smell. I let it sit in the glass for 5-10 minutes and it opened up. I could smell maple and vanilla with a hint of cinnamon. There was a touch of oak and mesquite as well. Pallet - It is definitely has some sweetness to it. There was maple and vanilla and an almost burnt toffee taste. Towards the end there was some mesquite smoke flavor. Finish - A lingering sweetness with some charred wood notes. The flavor lingered for a bit. This whiskey I prefer neat. I personally do not think it needs any ice or water. If I was introducing someone to whiskey, this would be one I would consider choosing.