I was excited to try this one. Found it on sale for $12. Normally $15. From the nose, I thought I was going to be disapointed. Uncomfortable high alcohol burn with cinnamon, burnt sugar and oak in the background. Let it sit for a few minutes and no change. Neat it enters sweet with oak and cinnamon (and a new assault on the nasal passages from the alcohol). Pleasant warm finish with earthy oak tanins lingering. A splash or a couple cubes does tame the nose slightly and gives it a creamier mouthfeel. Once I got used to the nose, this was the best bourbon I've had in the $15 price range, and a down right steal at $12. Definitely worth the buck or two extra over the Black label. However, with BIB demand on the rise, I wouldn't be surprised to see the price on this one take a jump ala Old Granddad BIB. If it weren't for the nose, this one would get 5 stars from me, based on the quality of the juice and the incredible value.