Booker ain't joking around here. I drink my whiskey neat, but this stuff, I just kept adding water. It burned so much on the first sip, all I could taste was fire. As I got used to it, and let the water do it's work, it improved dramatically. Still, I'll stick with more complex whiskeys, and save this for when it's time to scare off a friend who's dipping too deeply into my collection.