I'm on a Jack Daniel roll. Two new releases and I couldn't decide at the liquor store so I got them both. I'm not generally a Jack Black fan. Every now and then a Jack and Coke on a flight or a Gentleman Jack at a restaurant. I love the SBBP, but not enough to chase it right now. The single barrel expression was okay, but nothing that rocked my world. That said, its time to try this new expression. At the very least I appreciate a major distiller expanding its core line in the direction of bottled in bond. The Triple Mash is terrific. What about this? This pour is from a new bottle that's only been open for the day. It was tasted neat from a glencairn after a few minutes rest. The nose is an improvement over Old No. 7. It absolutely has the same DNA. I get that Circus Peanuts banana candy note that's so much a part of the Jack Daniel profile. Also some Werthers, brown sugar, faint barrel char, and light ethanol. The nose isn't particularly potent or remarkable. This whisky has a creamy mouthfeel, a sweet entrance and a peppery presence. Oak, banana bread, caramelized sugar, some slight black pepper, a blush of ginger and a dry nuttiness all make an appearance. The finish is short to moderate with an exhale of banana bread and a mouth coating sweetness. This is classic Jack Daniel's Old No. 7 done right. I haven't tried it yet, but I'm confident this will make the definitive Jack and Coke. It's a fine sipper neat, though not as interesting or satisfying as the Triple Mash. If you like JD, you'll love this. If you're not a fan, you may still like it. It's far more satisfying than its anemic flagship stablemate. It's also richer and bolder than its Gentleman cousin for about the same coin. Either way, this is worth a try even if its not a revelation. Incidentally, I think a natural comparison is Dickel BiB and this. They are both in the mid $30 range. I haven't done a sbs, but I'm definitely a fan of the Dickel and I believe the 13 year release is better than the JD BiB. I recall it having a richer and more complex profile. I'll add notes or do an in-depth comparo at a future time. This doesn't rate as high as the Triple Mash for sure, and I gave that 3.75 stars. If Old No 7 is a 2.5, which is dead average and not necessarily a pejorative on my scale, then this is easily a 3.0. For a permanent addition to the line that is at a very attractive price point, I think it deserves even a bit more respect than that. This is a solid 3.25 and a recommendation to give this new JD a try. It's absolutely competitive at its price point if not a clear champion.