Seriously? $25 for 12 year Bourbon with a decent profile, nice complexity, and a touch of heat? This is my go-to keep around, cook with, on-the-rocks Bourbon. Its pretty good 'neat,' but ice really tames it nicely. Nice platform for just about any Bourbon drinker...a touch more umph for the fans of "wheat'ers" and toned down for those who are into the 'hot barrel proof' stuff--you can get it just about anywhere which makes this a hands down winner. I would take this over BT anyday.