In what is a prime example of seeking to capitalize on the zeitgeist that is the "Bourbon Boom," Ukrainian-based international alcohol holding company Global Spirits contracted with Owensboro Distilling Company (Green River Distilling) in 2020 to produce yet another "authentic" bourbon. The company's "attempt to find the finest whiskey" brings to an already flooded bourbon market an 86-proof, four-year age-stated spirit that ranges in price from forty to fifty dollars. Seeking to "celebrate with everyone who values heritage, honors spirits and appreciates the finest authentic bourbons," Cumberland is yet another example of the very competent, perfectly fine distillate Owensboro continues to produce under its imprimatur for numerous "brands." A question worth considering when mulling a purchase of Cumberland Falls is whether the age-stated Cumberland is worth the additional expense when the 100 proof, 2-4 year-aged, Owensboro-produced Wheel Horse (Whiskey Advocate's #19 Whiskey of the Year in 2021), continues to be readily available at 29.99. Whereas Wheel Horse seems to be trying "too hard" to tell your senses that THIS IS BOURBON(!), Cumberland's lower proof offering serves up a relatively creamy nose, a strawberry-balsamic note found deep on the palate and a pleasing-enough sip that invites you to continue searching for something more than its ephemeral, vanishing finish. Considering the ongoing conflict that has consumed Ukraine in recent times, credit Yevgeny Chernyak, Global's CEO, for personally tasting and greenlighting a first batch of Cumberland that showcases how adept Owensboro Distillery is at producing America's native spirit. When blinded against Wheel Horse and Elijah Craig Toasted Barrel, the Cumberland Falls was the whiskey that stood out as the most appealing pour.