Its hard to approach any Jim Beam product anymore without a suspicious glare as you approach, but in my earlier days of grocery store-sourced whiskey consumption, this was a safe bet that sdidnt break the wallet and made me feel better than buying something generic or bland or merely single oaked (insert snobby scoffing laughter here.) Now Jim Beam is just another foreign-conglomerate owned has-been of its glorious past intent on churning out the most generic content possible and though sometimes they make a mistake and release something fantastic, for the most part they are soulless and joyless offerings. Double Oaked is leaning towards becoming the latter. In a side by side with other Jim Beam offerings, the oak is slightly noticeably more. Certainly not Doubled. If not Double oaked, most definitely not double aged. Im guessing an additional 6 months in a non-first-fill barrel at most. Its not bad, its just not memorable. And maybe thats what $30 gets you these days. I dont know. If the idiots that run this world dont get run out of office soon I expect $30 will get you nothing soon, so I guess I should be grateful. We're supposed to "own nothing and be happy" so maybe, like Jim Beams former commitment to value, Im just not meant for this mediocre world. So on that note, um, I guess Ill awkwardly dismount.