A sweet, oily rye. I get rye grain and a bit of licorice on the nose. It's got a sweet and spicy scent. It's got grassy, herby, rye flavor, some moderate spice, which is balanced by a sweet syrupy body. It's not too hot. It's got some heat - I get ground ginger or black pepper. It's got an herbal somewhat astringent finish. It's a very competent rye for the $20-30 price range. It's better than most entrants in this range and better than a fair number that are 2-3x this price, provided that you like heavier ryes. I think I prefer it to Russell's Reserve rye, but not Russell's Reserve single barrel. It's definitely hotter, but not as sophisticated. Rare Breed rye blows it out of the water, but it does that with most things under $100.