I have never really known any of the background to this tequila or the distillery, but found an interest in it once it began popping up in bars all over as the new "well +" cocktail tequila. Since then, I've had it in many different cocktails with above average flavors, but never alone. At this amazing price point, there must be something to it, eh? The scent travels very well over a foot away from the glass, although is a but of an amalgam and hard to discern individual notes. Up close, a nose of very, very young agave takes hold, with secondary notes that are vegetal and have a harsh ethanol. An air of white pepper is also well present, and I can tell that some citrus is trying to come through, but isn't strong enough to make the cut. An initial sip is a bit ethanol heavy, but doesn't make the body any deeper. The harsh, young vegetal flavors appear while still on the tongue, and start to develop just a bit before the finish imparts a huge punch of both black and white pepper. The pepper truly carries, but isn't unto the realm of overpowering. Having said that, it does taste like the last few spoonfuls of a soup broth that has been marinating in freshly ground pepper. Although very one-sided, this tequila does have both a uniqueness as well as some bite, enough to give former well tequilas a run for their money, and their flavor. If it continues to be sold at the price I found it, it'll be a fairly strong contender for a bottom shelf replacement, but it's still fair enough that I wouldn't purposely choose it in a cocktail if I had anything better around, or had other options at a restaurant.