Gentleman Jack purports to be an improvement over the standard Jack Daniel's Old No 7 but I'm not buying it. This whiskey sacrifices flavor in the name of "smoothness." It's got a watery mouth feel and nothing of interest to those who look for complexity and character in their whiskey. Jack Daniel's have proven that they can deliver a good product (I would point you to their Single Barrel) but this certainly isn't it! I'll take the standard Black Label over this anemic snoozefest.