Don't actually drink this by itself. It tastes like cherry pits and cherrywood. Best used by the quarter ounce in cocktails - I treat it like bitters. Luxardo makes for a great old fashioned, especially when paired with actual Luxardo cherries (which are fantastic and should be in every liquor cabinet). Use a bit of the syrup from the cherry jar, because the woodiness of the Luxardo liqueur makes it effectively dry (even though it's actually quite sweet already).