Quite nice! The aroma is soft. I get mostly vanilla, with some cinnamon and clove, and something more woody, like maybe pine. The flavor is pleasantly sweet, with more vanilla and spices. The finish lasts for a good while, and ends with some intense cinnamon, like red hots candy. It's not super complex and not super bold, but it's very enjoyable. There's enough spice to keep things interesting, but overall it's just smooth and sweet and easy to drink. I was given a half-size bottle as a gift. A regular 750ml goes for about $22 in my area, making it an affordable rye. I could see myself buying this at some point.