So everything in the branding around this whiskey is about the fact its got the highest peat of anything available. And while that may be true scientifically, frankly its not the smokiest thing I've ever had. If you're like me and would love to know what licking an ashtray tastes like, you should explore the standard ranges of Laphroaig, Ardbeg, Longrow, and Balcones Brimstone, to my palette all of those hit harder in terms of smoke. Now this is still an extremely smoky spirit and a fantastic one at that but with the hefty price tag if what you're looking for is "the maximum smoke experience" you may be disappointed. Still, this is quite the beast. Weaving together flavors of old and new wood beautifully with the smoke, citrus, the ghost of past bourbons, cigars with Connecticut wrappers and a note I can describe only as rice pudding. Its complicated, sophisticated and has an amazingly long tail.