Do you like Hershey's Chocolate Syrup? I do! And this smells just like it. The flavor is a perfect blend between a mild rum and Hershey chocolate without being overly sweet. The color is a deep amber-brown. It's a very smooth drink; a couple drops of water make it silky-silky smooth. Sipping or mixed, you cannot go wrong with this one. Interestingly, this is priced $5USD more than the coconut version. Ratings based on neat sipping.