The color is bright red. Orange and spice on the nose. It’s very bitter and herbal on the palate. And then you get the sweet. It’s kind of warm and dry and the spices stay with you for a little bit. Overall, I love Campari, just not neat. It’s a fantastic complement in a number of classic cocktails like the Negroni, Americano, and Boulevardier. And it adds so much too many others also. It’s even enjoyable over ice with soda and a citrus wedge. I think everyone should have a bottle of Campari on their shelf