This has a wonderfully light pineapple and molasses/brown sugar aroma. Compared to the original Stiggens' Fancy Pineapple this is better. While I don't get a smokey flavor it is lighter in overall flavor. There's a gentle sweetness about it and, of course, pineapple flavor. I get an almost Vics Vapor-Rub smell & sensation on the retro-hale but more pleasant. Odd, i know. But i love this rum! Tastings based on neat sipping.