Knowing this is primarily a “bottom shelf” or “welll” label and knowing that it serves the role of a no frills work horse fairly well, I was intrigued when I saw this BIB label yet expectations remained low. The price tag tipped the scales for me though and I had to try it. After completion of the bottle I must say it did not overwhelm. The higher proof was welcome, and definitely made it more hardy but there simply isn't enough depth here to make it very interesting. Great for mixing cocktails at a party in which noone wants to talk much about whiskey and the price tag is blissfully low, but there simply isn't any real depth here to make it very memorable.