NEAT NOSE - Apples and Cinnamon with some vanilla. “Apple Jacks” or an Apple Cinnamon Nutri-grain Bar PALATE - Apples and Cinnamon FINISH - Doesn’t last long, but very pleasant. OVERALL - I thought people were exagerrating when they said this smelled and tasted like Apple Jacks, but they weren’t lying! I even had my wife smell it and she immediately said it tasted like apples and cinnamon. For the price and proof, this is an excellent value. Speaking of the proof, this honestly goes down like a 90 proof, not 110. Definite buy and something I’d like to keep on the shelf.