This was recommended to me by the cashier at the local state store. After giving me the history of this brand, I decided to give it a try based upon the price. It has been our go to ever since. If you can get over the fact that it comes in a plastic bottle and a half gallon is approximately $20, you have to give this vodka a try. Kettle One is my preferred, but candidly, this is finding itself more often than not in my liquor cabinet.