This is my first time trying Sloe Gin. Nose is plums, raspberries, and cherries. Not artificial or cough syrupy at all. The juniper jumps on the palate but quickly fades to being all of those orchard fruit flavours back to the forefront. The finish is surprisingly long and is a dance of fruit and botanicals. This stuff is pretty incredible. Neat you really get the juniper, on ice it's a fruit buffet. Add a bit of soda and it tastes like a cocktail with 10 ingredients.