Surprisingly nice neat for the price. Doesn't compete with Casamigos or Don Julio, but at the price, it stomps Hornitos and Espolon out of the water. Nice sweet citrus and delightful salty cooked agave notes all over this when I last had it neat. Might be a figment of my imagination, but I swear. If you want a cheap tequila worth sipping neat, I think this is a decent choice.