The now discontinued Rebel Yell (seems to be more of just a label change) is an entry-level bourbon that can be pretty much ignored. In no way is it bad, it's just boring and it would probably be very hard to tell the difference between this and other entry-level bourbons. The nose is pretty faint, leading with corn and some hay. The palate is very standard fare. Vanilla and some oak are the prominent flavors here. The finish is short, but tame with a touch of pepper. At less than $20 a bottle, it's not surprising that it's pretty uninspiring. There are better bourbons in this price range (like Evan williams) but it's not awful. I'm just not sure what this brings to the table than what most have had before. If it's offered, sure take it, but if I'm out I wouldn't look for this.