Im a wild turkey lover. 101 is my staple bourbon. But its getting harder and harder not to fork over the extra dough for a bottle of rare breed more often than i should. Its such a massive upgrade to the 101, and im someone who believes that the 101 is pound for pound the best bouron/dollar on the market. And even at its recenty higher price point (~$55 in my neck of the woods), Rare Breed holds its own as an excellent value even among barrel proof bottles that are +50% in relative price, and i would choose it over almost all of them on most days. It has the added advantage that you can find it just about anywhere. A legitimate contender among heavyweight bourbons, and bests them in all the value department.