When I think of London dry gin's, Tanqueray and Beefeater inevitably come to mind. Beefeater is my go-to, but I haven't tried Tanqueray neat in a long time so maybe it deserves a place alongside Beefeater. The nose is very juniper forward. I expected other notes to show up, but I only could identify the juniper. The palate is a bit oily, with some spice and again the juniper. I know London dry gins are heavy on the juniper, but this one seems to just continue to punch you in the face with it. The finish has some heat to it and lasts a pretty long time. I had higher hopes for this one, but it definitely comes out in a pretty far second to Beefeater. Unfortunately, this is just too one note for me to like neat. It also is a bit more expensive than Beefeater, so while it does a fine job in cocktails, especially a martini, I don't see why I would choose this. Beefeater does just as well in cocktails and better neat, while also being cheaper.