The more premium Tanqueray offering, I found No Ten to be quite a lot better than the flagship Tanqueray. Unlike the ordinary Tanqueray, this one is not a one trick pony. The nose is floral, with some grapefruit and a hint of juniper. Unlike the original Tanqueray it doesn't hit you over the head with the juniper, but it is still there on the palate. There are also citrus notes and peppercorn. The finish has a bit more heat than I expected, but there are some nice mint notes. Tanqueray No Ten is a good step up from the original Tanqueray. It is well balanced and works very well in cocktails. I like it more than the original in a martini and it does well in a gin & tonic. The higher cost is warranted here, however, if I had to pick between this or Beefeater, I would still go with Beefeater. They are both solid neat and I think Beefeater is a bit better in cocktails, but the fact that Beefeater is also $10 or more cheaper, makes it the clear winner in my books.