NEAT: aroma of vanilla, caramel, with a hint of tobacco. Moderate alcohol smell. Moderate burn up front but once it wears off it opens up to some cherries and chocolate. Leather and tobacco in the finish and aftertaste with some mild sweetness. Im sure its better when toned down with a cube, but even neat is good. Yes its a little harsh at the front, but it finishes in a nice smooth taste. Good budget bourbon.