Good not great . Better than average .... Could be so much worse, could be so much better - every market in the world has this type of benchmark - it's Coldplay, it's Levi's, it's Volkswagen, it's Die Hard Three,!! The only exceptional thing about this offering is that it tastes young/ spicy and depending on your disposition this will be a good thing or not. Will buy again, but the hardest part will be getting excited about it.