Look = Look isnt that satisfying to the eye but seen worse Smell = Definitely citrus type of scent and not too strong on the nostrils Taste = Smooth all the way through the palate. This is where I got the grainy almost bakery type of sensation After taste = This is where the rough part comes in. You can immediately feel it hit your throat and feel the burn at the top of the throat, all the way through the sternum and lingers longer than one would like