Pretty strong orange liqueur smell and flavor. The bourbon flavor is fairly negligible (although, not as much so as some of the other Jim Beam liqueur flavored variants). The bourbon flavor comes in spurts at least, which is nice. The bourbon shows through more than some of the other Jim Beam liqueur flavored variants. Still, heavy leaning orange liqueur flavors with bourbon flavors working in the background. Works well and is enjoyable. Drinking this neat. Gold in color. Orange aroma. Orange, citrus, sweet, and subtle oak flavor. Light body.