Smooth and drinks more like a whisky than a brandy, but not really any complexity to the flavor. Reading the label this is blended with a hefty amount of neutral grain spirits, honestly to the level of a seven crown. Works really well as a mixer for basically any cocktails calling for applejack and could be a substitute for whisky in stuff like an old fashioned or sour or even throwing it in some cola or ginger ale or lemon-lime soda, but is a very mediocre at best sipper. Unfortunately in my area this is basically the only applejack available consistently.