Ok, I admit this one surprised me as it's better than I thought. Aroma is gentle coconut, nothing overpowering, almost in a subtle perfume way but without the "fresh from the strip-club stage" vibe. Flavor is really good! Like the aroma, the taste is gentle coconut. I do get that sugar water profile in it. It's nice that it does not have a strong alcohol burn, which makes this a too-easy of a desert sipper, and "is there really alcohol in this?" type of mixer. Yeah...good stuff. Ratings based on neat sipping.