Citrus-like aroma and a little chemical, like a lemon scented bleach wipe. Flavor mildly matches the aroma. Just like their white rum, I'm not getting "rum" flavors. A little peppery, mostly on the finish, but not cinnamon- that is, sweet - like one would expect. Not a sipper and I seriously doubt this would be any good for a rum cocktail as there is no rum taste. I didn't finish the dram, just not worth the disappointment. Rating based on neat sipping.