Aroma from the bottle is mostly vanilla and sugar cookie, but there's some molasses and allspice far in the background. Mmm, there's the rootbeer aroma after a couple minutes in the glass and it becomes rather dominant (not complaining). Flavors...oh my...yes, definitely getting that Christmas vibe! Sweet but not overpowering. Vanilla, honey, rootbeer, and some nutmeg in the flavors, along with an oiliness in texture. I'm gonna have to get a full-sized bottle of this! I think this will make a better flavored sipper instead of the regular coconut versions. This is a spiced rum i can get behind. Rating based on neat sipping.