Aroma has an initial hit of banana and then bourbon. Flavor is bourbon. Where's the rum? If I wanted bourbon, I would have bought a bottle. Pretty disappointing, there's nothing "rum" about this. Foursquare focuses too much on bourbon flavoring, a flavor I'm not fond of...I prefer scotch. Rating based on neat sipping and, in this case, the flavor NOT even hinting of rum. I want to make sure I don't buy this again.