Look = Has a good look to it. Doesn't look too young or too dark. Looks like a happy medium. Smell = Strong presence for sure. Taste = Smooth taste. Rides through the palate without an issue. After taste = Even better. Doesn't burn the palate whatsoever. Feel the fire in the chest then down the esophagus. Overall = Good Bourbon for the price. Extremely affordable and mixes well with mixers.