First time trying an alcohol free "spirit". The concept seems like a bit of an oxymoron and I'm probably a full on moron for buying this, but what the hell. Nose: Smells like a melted root beer popsicle. Palate: Shockingly bad on its own. Tastes like Jack Daniels and Dr. Pepper that's been filtered through old gym socks and then left under a couch for a few months. Finish: It can't end quickly enough. Mixed with a lot of soda water and some Angostura bitters, it's at least palatable. But man I'll be sticking to my non-alcoholic beer when I want a boozeless drink. Try everything once I guess.