Complex. It has a butterscotch aroma that leads you to expect more sweetness than it actually delivers. To be clear, it is sweet—but nowhere near as sweet as a spiced rum. It has a thick mouthfeel. The flavor evolved as I drank it: the first sip had a bit of a tang that came across as a smoky pineapple, while subsequent sips leaned more heavily into the butterscotch notes from the aroma, without ever tasting artificial. This definitely among the best sipping rums for the price point.