I honestly would barely call this cherry flavoring. It's sweet. That's for damn sure but it just tastes like artificial sweetener if it was mixed with whiskey. I've had plenty of whiskeys some of which I know are cheap for a reason. But to be honest this Evan Williams cherry is far worse than I thought for the price. Think I paid around 20 bucks for a 750 mL ml bottle and I still think that's too much for how horrible this tastes. I'm only giving it a half a star more because to be honest I didn't expect much in the first place. If you're looking to get drunk, this isn't even the right choice. This is genuinely horrendous and almost impossible to finish. It'll be a nice mantle place along with your other liquor bottles that you couldn't finish.