Faint Jamaican hogo aroma. A little caramel is present as well. This has a bite that's a bit much for me. It's definitely better for mixing. Flavor is difficult to nail; there's faint banana and cinnamon-flavored caramel comes to mind...heavy on the cinnamon. A couple drops of water helps. I think I get some red fruit flavoring, like cherries. Nah, I don't find this enjoyable for sipping but have no qualms about mixing it with cola. Rating based on neat sipping.