Wow, I wasn't sure if this was a positive review or not, then I saw it was Matt and I know how much he loves Rum Fire and well there is the 87 Point score. I can see where he was being playful in reference to the name. To me Rum FIre is PERFECTLY definitive, traditional Jamaican Rum; this is the kind of rum that originally made Jamaica famous for its rum. Rum Fire is a high ester, fruity, intricate, higher proof and layered rum that is also somehow AMAZINGLY BALANCED. My only problem with this rum is personal, I just want to keep drinking it. Embarrassingly, I used to mock the label, but I actually have grown to love it over all the years I have been drinking it; it's FUNky.