I had a sample of this, curious to try Swedish whiskey, but wasn't willing to purchase a full bottle for that curiousity. I love the color of this liquid. It's reddish brown, like fall maple tree colors. The nose is of blackberries and red wine. Flavor carries through a clean wintergreen red berry flavor. This is such the wrong season to have this. I think it's meant for winter or a chilly fall night. Finish is sharp and quick; minty. I was pleasantly surprised by this. It's clean, fresh, and warming. I bought a sample of this last year from the UK, I wish I simply saved it for the winter. It's really a great cold, windy night drink. On a side note...the bottle takes me back to my Chemical engineering days at U of Michigan ( go WOLVERINES!!). I swear those crafty Swedes simply took a bunch of 500ml beakers from the local chem lab.