I know a lot may disagree and typically chalk this one up to hype, but I really do enjoy it. It's sweet, smooth and has a nice plum forward note tab the well balanced and aged blend brings. The smoke is just right and not overwhelming at all. I don't normally like blended scotch, however this is a great bottle, if you can find it at a good price. Costco usually has a great deal on Blue Label twice a year. It may be pricey, however life is too short to not drink the good stuff.