This is a polarizing whisky due to its name, marketing, etc...with reviews that are either in the like it or hate it camp. I must admit that I avoided trying it since it came out but I finally tried it and must say that I thoroughly enjoyed it. Yes, it's pretty straightforward and not very complex but if you're like me who enjoys a woody, spicy (cinnamon/nutmeg), semi sweet whisky with a higher proof at a sub $20 price tag then this is for you. Definitely adding to my rotation