In a word 'artificial'. 2 star rating means 'easily consumable in a bind' and while I could do so I really wouldn't want to. To be honest I think its more of a 1.5 star but a 1 for me is basically undrinkable and its not at that level. Artificial orange was the predominant flavor. First rum with xo on the bottle I tried that I was very disappointed with. Gave most of the bottle away.