It's like regular Bushmills with a drop of sherry added. The typical flavor profile is there, but it more round and full-bodied. It fits into a nice niche in that it has its own merits as a sipping dram, but not too expensive to test out as a mixer. If you're a Bushmills fan, throw in a few extra dollars and get this one. It's worth it, and there's less of the alcoholic burn present.