Are you kidding? I heard so many good things, I had to try it. I can't believe Evan Williams is gonna make a product as good as you're saying. And for $30? No way! Well, I was wrong. It's freakin' fantastic, especially for the price!!! Wish it were higher proof. Great flavor. Great value. I like it so much more than Henry McKenna BiB; much more flavor. Might remind me a bit of Four Roses single barrel, which is an outstanding bourbon but $10-15+ more a bottle. Caramel, spice, vanilla. What else to say? Do yourself a favor and buy a bottle. You'll be pleased you did!